Pagecloud Analytics provides insight into your users' behavior on your website, including the pages they visit, how long they stay on a page, and where they come from! This data can be used to inform decisions about your website design, content strategy, marketing campaigns, and more.
Website analytics also helps to identify areas of a website that may need improvement, such as areas that have a high bounce rate or low conversion rate.
Let's take a look at the analytics available in your Pagecloud Analytics dashboard.
Pagecloud Analytics is currently released in Beta! It's being incrementally rolled out to our customers to begin to test.
Your analytics overview gives you a snapshot of of your site visits, user sessions, and total page views. You can set your analytics view to display the data over a 7 day, 15 day, or 30 day period based on your local time zone.
In your overview you can see a chart displaying data of your total visitors, page views, and duration for the selected period.
The total number of pages that have been viewed during your selected time period.
Average duration of a visit to your website. Duration is calculated by the durations for all visits divided by the total visits.
Get a snapshot of where your visitors are located and what devices they use to view your website.
View the top countries and cities where your users are located. You can also filter by any country to understand the top cities.
View the types of devices your visitors are using to access your website.
Understand how visitors are engaging with your website.
View your most popular pages during your selected time period. Organize your top pages by most to fewest views during your current period.
Bounce rate: The percentage of visitors who land on your website then navigate away after viewing only 1 page. Generally, a bounce rate under 40% is considered good.
Pages per visit: The average amount of pages viewed in one visit.
Events track actions being performed on your website by your users. Pagecloud provides default events for your site:
Button click: The number of button clicks on your website for the selected period
Form submission: The number of form submissions on your website for the selected period
Scroll to bottom of page: The number of times your visitors have scrolled to the bottom of your pages for the selected period
Internal link clicks: The number of link clicks that are internal to your website for the selected period
External link clicks: The number of link clicks that are external to your website for the selected period
Understand how your visitors are getting sent to your website! Acquisition can help you get a sense of how your visitors find you, and where you need to continue your marketing efforts.
Channels represent the ways in which your visitors are coming to your website. This can include social media, search engines, email, etc.
View which social media platforms send the most visitors to your website.
The most popular incoming links to your website from other sources. View the website name or URL.
The name given to a marketing initiative such as Summer Sale, Newsletter etc. The value comes from the Campaigns parameter used on incoming links that include UTM codes
Sort your campaigns by:
- Source: The specific website the visitor came from, for example, Facebook.com
- Medium: The channel the visitor has come from, for example, Social.
Additional site analytics can give you insight into important information about your Pagecloud website.
View the amount of available pages you can publish
View the amount of available blog posts you can publish
Find out if you have any links that lead to a 404 error. You can manage bad URLs by setting up a redirect.