Custom Events

What are custom events

Pagecloud Analytics automatically tracks common events on your pages, popups, and banners. By default, it monitors events such as Page Views, Button Clicks, Form Submissions, Link Clicks, and more. However you may want to get more specific and track a click or scroll to a particular button, form or something else that is important to your objectives. This is where Custom Events come into play. You can create and then assign a Custom Event to an Object or Form. Once a custom event is triggered you can see it in your project analytics.

Let's look at an example:

You have a several forms but you have one lead capture form for services that is particularly important and you want to track how often it's used.

To do this you can create a custom event called "Services Leads" and then assign that custom event to your form in the editor. Now every time that form is submitted the Custom event "Services Leads" will be triggered. You can then view and filter the analytics by this event to better understand the visitor behaviour.

Creating a custom event

Custom events can be created within your Project dashboard in the Analytics section and within the Editor in the Project panel.

To create within the Dashboard:

1. Open the project you want to add your new Custom Event to
2. Click on Analytics in the sidebar
3. Click on Custom events within the Analytics section in the sidebar
4. You are now at the Custom Events listing, click Create Event
5. Give your new Custom Event a name. Custom events only need a name and the name can't have any spaces. We recommend using underscores "_" to separate words.
6. Optional, give your Custom Event a description. We recommend adding one that will help you remember and your team members know the intent of the event.
7. Click Create Event to save your event.

To create within the Editor:

1. Open a page in the Editor
2. Click on Project in the left sidebar
3. Click on Custom events within the Project panel
4. You are now at the Custom Events listing, click New Custom Event
5. Give your new Custom Event a name. Custom events only need a name and the name can't have any spaces. We recommend using underscores "_" to separate words.
6. Optional, give your Custom Event a description. We recommend adding one that will help you remember and your team members know the intent of the event.
7. Click Create to save your event.

Applying and removing a custom event

Custom events can be added to any object or form on a Page, Popup or Banner.

1. Tip! If you need a new Custom Event, create that first.
2. Open the Page, Popup or Banner you want to add your custom event to.
3. Select the object you would like to add the Custom Event to
4. In the Editing Menu, select the Custom events tab
5. Click the Add tracking button to get started
6. Choose when the custom event should be triggered, your options are:
   • is submitted (Only for Forms) - Custom Event will be triggered when the form is submitted
   • is clicked - Custom Event will be triggered when the object is clicked or touched
   • is in view - Custom Event will be triggered when the object is scrolled into view
7. Next choose the event you want to track.
8. Click Apply

To remove a custom event;

1. Select the object that has the custom event applied to it.
2. In the Editing Menu, select the Custom events tab
3. Click the Remove button on the event you want to remove.

Custom events analytics

Once you have at least one custom event and a visitor has triggered it, you can start to view the analytics.

To View All Custom Events

• Open the project you want to view
• Click on Analytics in the left sidebar
• Scroll down to the Engagement section
• Locate the Events panel. Here you can see the default events that Pagecloud automatically tracks for you and you can change to see your custom events by clicking Custom in the top right of the panel.
• You can now see how many times your event was triggered.

To filter the analytics view to a specific Custom event

1. Open the project you want to view
2. Click on Analytics in the left sidebar
3. Scroll down to the Engagement section
4. Click on the Event name in the Events panel
5. At the top to the left of the Date selection you will see Filtered by and the name of your event in a button.
6. The data is now filtered to only show the information relevant to page views where this event took place. A great way to understand more about who triggered your event and where, like what country, device, browser, page, channel, campaign and more.
7. Click the x on the button to remove the filter.