Custom Events are only available in the Grow Plan and Optimize plans. See plans

What are custom events

Pagecloud Analytics automatically tracks common events on your pages, popups, and banners. By default, it monitors events such as Page Views, Button Clicks, Form Submissions, Link Clicks, and more. However you may want to get more specific and track a click or scroll to a particular button, form or something else that is important to your objectives. This is where Custom Events come into play. You can create and then assign a Custom Event to an Object or Form. Once a custom event is triggered you can see it in your project analytics.

Let’s look at an example:

You have a several forms but you have one lead capture form for services that is particularly important and you want to track how often it’s used.

To do this you can create a custom event called “Services Leads” and then assign that custom event to your form in the editor. Now every time that form is submitted the Custom event “Services Leads” will be triggered. You can then view and filter the analytics by this event to better understand the visitor behaviour.

Creating a custom event

Custom events can be created within your Project dashboard in the Analytics section and within the Editor in the Project panel.

To create within the Dashboard:

  1. Open the project you want to add your new Custom Event to
  2. Click on Analytics in the sidebar
  3. Click on Custom events within the Analytics section in the sidebar
  4. You are now at the Custom Events listing, click Create Event
  5. Give your new Custom Event a name. Custom events only need a name and the name can’t have any spaces. We recommend using underscores ”_” to separate words.
  6. Optional, give your Custom Event a description. We recommend adding one that will help you remember and your team members know the intent of the event.
  7. Click Create Event to save your event.

To create within the Editor:

  1. Open a page in the Editor
  2. Click on Projectin the left sidebar
  3. Click on Custom events within the Project panel
  4. You are now at the Custom Events listing, click New Custom Event
  5. Give your new Custom Event a name. Custom events only need a name and the name can’t have any spaces. We recommend using underscores ”_” to separate words.
  6. Optional, give your Custom Event a description. We recommend adding one that will help you remember and your team members know the intent of the event.
  7. Click Create to save your event.

Once a Custom Event has been created the name can’t be edited.

Applying and removing a custom event

Custom events can be added to any object or form on a Page, Popup or Banner.

  1. Tip! If you need a new Custom Event, create that first.
  2. Open the Page, Popup or Banner you want to add your custom event to.
  3. Select the object you would like to add the Custom Event to
  4. In the Editing Menu, select the Custom events tab
  5. Click the Add tracking button to get started
  6. Choose when the custom event should be triggered, your options are:
  • is submitted (Only for Forms) - Custom Event will be triggered when the form is submitted
  • is clicked - Custom Event will be triggered when the object is clicked or touched
  • is in view - Custom Event will be triggered when the object is scrolled into view
  1. Next choose the event you want to track.
  2. Click Apply

Tip: You can apply more than one custom event to an object.

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